Affiliate marketing is pretty tough. A lot of newcomers to the idea see the amount of work involved in setting up a website, and they ask themselves; can I do this without a website? After all, they save the expense of a domain name and web hosting. They don’t need to set up a CMS and a bunch of plugins or what have you. They don’t have to worry about security or building a web audience. All they have to do is replace all of the benefits a website brings to the table with alternative traffic sources.
The core of affiliate marketing is your affiliate link, and getting that link in front of as many potentially interested people as possible. A website helps you do this by having a lot of persistent content in one place, racking up SEO value and showing up in Google search results. It’s also a stable base from which to work with other links, ads, social media, and a handful of other traffic sources. Without a website, you lack this base, so you will be working harder to promote your link in more places without the benefit of a home base to tie it all together.
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