Social media is tricky as an investment. Everyone knows it’s beneficial to use, but the returns aren’t always obvious. You can see traffic coming in, but you don’t necessarily know what traffic comes from where. All the other returns, the less tangible elements of brand recognition and trust building, are a lot harder to identify.
There are, thankfully, a lot of different methods you can use to track your social media traffic and performance. I’m sure you know and even use a lot of what’s on this list, but here are some you probably haven’t seen before. Let me know what you think! I’ve done my best to make sure all of these options are free to use, so feel free to try them out and see what you think.
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