The best way to dive into Twitter marketing is to advertise on Twitter. As a store owner, you’ll likely want to drive traffic back to your website to grow your sales. However, you can also create Twitter ads to grow your followers or get new leads.
When creating a Twitter ad, you’ll want to track ‘Purchase.’ You’ll need to add a tracking code to your store. You’ll need to know a bit of coding. Don’t worry if you don’t though, as you can hire a Shopify expert to add this code to your website for you. After that’s done, you’ll want to add your targeting options. You’ll want to add your keywords and target based on interests, behaviors and more. You’ll want to add the link to your website or product page depending on what the goal of your ad is. Product page ads tend to work best for most store owners though. You’ll need to add a visually appealing image and write an attention-grabbing headline that’s under 70 characters. Afterwards, you’ll set your budget and launch your campaign.
You might want to try creating a few different ads with different products, images and copy to see which yields the greatest return on investment.
How to Sell on Twitter
There are three core ways for you to sell on Twitter. You can buy Twitter ads, you can promote your products in your tweets and you can send traffic to blog content.
Twitter can be an effective platform to run ads on. Even though it might not be as popular as Facebook or Google, Twitter still has a massive audience you could tap into it. It’s also a lot less competitive than some of the major social media platforms. Notably, Twitter also has a higheraverage order value and conversion rate than Facebook ads. When creating a Twitter ad, you’ll want to keep your copy short, have a captivating image and make even make use of a hashtag while driving traffic back to your website. Once your ad is running, you’ll want to engage with people who tweet your brand, follow them back and build relationships with your new leads.
You can also promote your products in your tweets. You’ll need to create a Twitter account for your brand. Make sure you add images, fill out your bio and follow the steps to complete the process of signing up. On your Twitter account, you’ll want to have a mix of product links, blog links, quotes and fun graphics as you build your audience. When tweeting product links, you’ll want to add a lifestyle image of the product. Avoid having a picture of your product on a white background. By adding relevant hashtags, you’ll draw more eyes to your post and your product. You can use a tool like Bitly to shorten your links.
Another way to drive more traffic to your products but in a subtle way is to tweet out links to your blog content. By writing content, you’ll be able to provide value to potential customers first while making them aware of your brand. If you optimize your blog content for keywords, you can also eventually rank organically for it. When you drive traffic to blog content, you’ll be able to use a retargeting ad via Facebook or Google which is one of the cheapest ads you can run. You’ll be getting free and targeted traffic from those who’ve viewed your content. Yet, your retargeting ad will show them a relevant product. These types of ads can yield great returns. You don’t have to create your own content. You can use Sniply to share content by other writers while including a link back to your website on their content to drive more traffic to your site.
Where to Find Products
The great thing about Twitter is that you can promote a range of different products on the platform. You can choose to add value by promoting products in blog content you share on your Twitter account or post product links to some of your best sellers. Whether you’re in the fitness niche or sell home improvement products, you’ll likely be able to find an audience that you can sell to on Twitter. Whichever niche you’re most passionate about, you can find products to sell for your first store on the dropshipping app Oberlo. You’ll find millions of great products from a variety of different niches allowing you to create your own store with ease.
No comments:
Post a Comment